Ingestion
AI moment detection
24hr
- Video / film
- Music / audio
- Gameplay
- Brand assets
- Trailers
THE VIRALITY ENGINE
Distribution without intelligence is just noise. The Virality Engine ingests your brand, executes across every distribution channel, and builds compounding intelligence that makes every campaign smarter than the last. This is what makes distribution a moat — not just a tactic.
The way content spreads has changed
Most platforms let algorithms decide who sees your content. You post, the algorithm gates distribution, and you hope it lands. Clouted routes around that — putting your content in front of audiences directly through trained creators who already have the reach you need.
Social-first thinking
Your brand
Post content
AlgorithmUnder 5% of followers
- - You control creative. Algorithm controls reach.
- - One post. One moment. Hope it pops.
- - Great content, still fails with distribution.
Result: High effort, unpredictable reach.
Distribution first thinking
Your content
Clouted Engine - routes to 100k+ creatorsMillions of people
through existing audiences
- - You control creative and distribution reach.
- - Hundreds of clips. Every platform. Simultaneously.
- - Algorithm doesn't gatekeep. Creators are the channel.
Result: predictable reach, measurable CPM
The Virality Engine is the infrastructure that makes distribution-first possible.
Inside the machine
The engine has four chambers. Content enters. Viral distribution exits.
Strategy Build
campaign brief
- Platform mix
- Creator type
- Hook variants
- Cadence plan
- Timing signals
Distribution
- TK, IG, YT, FB, Seed
- 100k+ creators
- millions of viewers
- Flat CPM
- No cap on output
- 100s of clips
Chamber 4
Autonomous Optimization
Track clipsMeasure CPMID winnersAmplify / pull autonomously
continuous loop while campaign runs
Same content routed differently per platform.
TikTok, Reels, and Shorts each surface content through different mechanics. We operate all three.
TikTok — interest graph
- Reaches non-followers by default
- Highest organic velocity of any platform
- Interest-based distribution
Reels — social + explore
- Social graph + discovery overlay via Explore feed
- High-retention hooks unlock the algorithm
- Briefs tuned for Reels
Shorts — shelf life
- Clips drive discovery weeks after posting
- Longest content shelf
100,000+ creators. Every market. One activation.
Not influencers. Trained distribution operators — briefed, verified, and platform-native.
- Niche content creators62k
- Faceless / POV accounts18k
- Fan page operators10k
- UGC / reaction creators7k
- Partner networks3k+
Genre-matched per campaign.
190+ countries covered.
100,000+ creators
Clouted network + partner distribution vendors
What a campaign actually delivers.
Before campaign
- Campaign brief doc
- Platform strategy per channel
- Creator selection report
- Hook variants + approved scripts
- Posting schedule + cadence
- 72hr go-live timeline
Setup: 24-72hr
During campaign
- Real-time clip dashboard
- Creator output tracker
- CPM per platform live
- Autonomous optimization
- Trend signal monitor
- Clip-level engagement data
Real-time updates
After campaign
- Total views + CPM summary
- Top clips + creators
- Platform breakdown by spend
- Audience engagement analysis
- Trend signals for next campaign
- Next campaign recommendations
Delivered: 48hr post-end
200M+
views monthly for clients
1/5th
the CPM of paid media
7x
organic growth vs traditional social
100k+
trained creators 190+ countries
Distribution is the only moat
In a world where every brand has become a publisher and organic reach has become the highest-signal growth channel, distribution is no longer a nice-to-have. It's the moat. The brands and artists winning right now aren't making better content. They're thinking about distribution differently.
Post more. Boost harder. Hope it lands. Clouted was built to end that era.
Clipping
Activating a network of video editors and creators to produce and distribute native clips at scale.
